User-Centered Design

Thinking about your brand means thinking about the people using your products, services or business. Once we figured that out, it is a logical step-by-step development to find the right interface between your clients and the media conveying your brand messages. We think about users first before we create a design, which excludes solutions that aim for effect only. Core aims for perfection in seamless interaction.

Logo design for a brand marketing tool
  • Client: ColorVision Europe
  • Assignment: Create a brand logo for the marketing tool Friends Of ColorVision

Friends Of ColorVision

Info
Henning von Vogelsang
December 05, 2005, 09:33 PM
Talking beyond theory

Theory will bring you the news and open your eyes. We are sharing our information, learnings and experiences. A place of change, evolution and growth. I would like to see a discussion starting to evolve, around the topics listed in the category list in the sidebar. Sharing experience means multiplicating knowledge.

Sometimes I think we tend to forget that web business is just a subsidiary area of the communications field. We are used to still call it Marketing, despite the indicators we see that the entire field is changing. We are responsible for marketing- and web projects so we are more than just participating. It is up to us to shape the future of communications business. Learning from each other makes us fitter for this task.