Speaking of innovations, here is another one. You're gonna love this. It's something that makes your iPod even more useful. Griffin Technology came out with a plugin flashlight for your iPod. Yes, you can find your keys with it now. Isn't that amazing? Now you never have to look for your keys again. You just have to look for your iPod, and then look for that little white thingy that plugs into it, and voila, you have a flashlight and now you can look up your keys. That's a really useful $400 flashlight.

Am I the only one who finds that amusing, or do we all want to go out in clustered groups now, joining the hordes who came late to the iPod shopping party and arm ourselves with a brand new Griffin iPod flashlight? We can test it then and find out if it actually is as useful as promised.

But you know, I shouldn't be that harsh. Cause it's really hard. I mean, what do you do if you're third party developer for an uber-fetish. How can you top functionality of something that does, well, play music everywhere you go? Because Apple doesn't want to come up with a real PDA, you can already put text and your calendar dates on your iPod. So you can look up which date you missed cause you couldn't find your keys.

At least it sounds a lot cooler to say "I didn't hear your call cause I was listening to my iPod", even though that won't bring her back to you.