You may have noticed that there haven’t been so many updates lately. I am so busy, I simply don’t find time anymore to dedicate to Core.

Since March 1, 2010, I am working for TBWA\ZURICH, a Swiss division of TBWA International, which is part of the Omnicom Group. Aside of daily business and client projects, I am in the process of rebuilding the Online team, which all in all is a time consuming process.

Tumblr has been my rescue. Because I simply haven’t got the time to write long articles, I sometimes jot down a few thoughts, bring them in shape and post them. This whole process doesn’t take up more than five to ten minutes. A great side effect is, the shorter format forces me to keep my thoughts concise and crisp.

My thoughts on the state of advertising is a first example of this new style.

You should add it to your news reader.