Task

The “Praxis für vitale Zahnheilkunde” (Dentist office for alternative medicine) recently changed ownership, and its new management assigned core with the task to develop its business website.

Conditions

The dental office is located in Lutzenberg, a small village in Appenzell Ausserrhoden, bordering to Thal which is located in Kanton St. Gallen. The surrounding villages, including Lutzenberg, are very small, and clients come from a number of villages in this area.

The project required a very simple and clear navigation, with additional contextual navigation throughout the site. Core solved this task by using category pages as landing pages, so that articles around the same topic will be stored on one page, while each entry is created dynamically on a page of itself.

Consistent use of detectable naming of the URLs throughout the site, plus the high amount of informative text, combined with the ability to change content dynamically, lead to a high degree of importance for search engines such as Google. In other words, SEO for this site was not implemented later. It was an important factor right from the start, when the IA concept of the website was developed.

Result

Core developed a concept that was flexible in both ways, for visitors as well for the dental clinic. A CMS enables the client to edit, add and delete content. Visitors can send an email or leave their comment on each single entry. This provides a high degree of social interaction. It is more involving than most websites of its kind. The Dynamo Effect will attract more and more people.

The website was executed using XHTML and CSS, and we are proud to state the site validates with W3 standards.