Nutbass Records is a small record label based in San Francisco and Modesto, California. The record label was founded by DJ Billy Casazza and it is specialized in Electronica, mainly in Progressive House and Breakbeats.
Task
Core was asked to realize a new look and feel for the label, creating a unique design that would look great in small and big sizes, utilizing it for records, postcards, flyers, business cards and on TV screen, as well as on t-shirts and other merchandising material.
Conditions
The identity had to be simple, but very strong and recognizable. At the same time it needed to be durable, so it could be applied in different sizes in virtually all media.
Result
Core came up with a solution that fulfills these practical demands. The new logo expresses the dancing motion in a unique, single line, which forms the two letters N and B in a mechanlical but fluent shape.
This unique abstraction gives the identity a visual presentation that leaves a strong impression. The words Nutbass Records are lined up leftbound under the N part of the shape, which adds to the dynamic and modern effect.
The new identity was designed with best design practice in mind, keeping it flexible and yet durable. The examples shown here give a brief idea of various possible combinations, free play with shape and color, so the identity will never get old.
The logo itself allows a lot of flexibility, to use it as illustration element for various applications
Good job.
Joy, July 27, 2006 5:54 PM