Task
For several years, core has gained experience in creating identities and brand designs in various formats, for all kinds of businesses. ColorVision contacted core to create a new logo for “Friends Of ColorVision”, a marketing tool to attract more clients to the ColorVision line of products. Friends Of ColorVision is basically a group of photographers and artists hired by Colorvision, to lend their names for product promotions.
Conditions
The idea behind Friends Of ColorVision is to create some sort of rolemodel leadership, an elitary selection of photography artists, which will stand for the application of ColorVision products. The logo had to be simple, iconic and very straight forward. The client asked for something with symbolic character, that could be used in various formats and on virtually all media, ranging from T-shirts to Powerpoint presentations and TV screens. Core decided to use simple shapes, no gradients or photography elements and it, and making it work for black and white usage. Color was just an additional option.
Result
By using the basic shape of the product design from the ColorVision line of products, core implemented a visual citation, recognizable but reduced to a sketch, giving the logo a dynamic yet technical impression. There is also a resemblence to three people standing in a circle, facing each other as if in a discussion. The shapes are centered above the logotype, but the direction and stand of the logo is turned by 90 degrees, to give it a more dynamic impression. The logo is going to be used on websites, T-shirts and other media from now on, in white on black, slate and black and white primarily.
Comments